Top 5 Beauty Retail Apps on iOS in Russia - Q1 2023

In the first quarter of 2023, the beauty retail app market on iOS in Russia exhibited diverse trends in weekly downloads and active users. Below, we delve into the performance of the top 5 apps in this category, based on data from Sensor Tower.

ИЛЬ ДЕ БОТЭ косметика и духи saw a notable increase in weekly downloads, peaking at approximately 11.7K in the last week of February. This was followed by a slight decline towards the end of March, with downloads reaching around 5.9K. The app also experienced significant growth in weekly active users, starting at 21.9K at the end of December and peaking at 30.6K in early March.

Notino: profumi e cosmetici maintained a relatively stable download rate throughout the quarter, with weekly downloads ranging from 73 to 180. The app's weekly active users fluctuated slightly, starting at 838 at the end of December and ending at 861 in the last week of March.

Nykaa – Makeup/Beauty Shopping had a modest performance in terms of weekly downloads, peaking at 39 in early February. The app's weekly active users showed a gradual increase, starting at 62 at the end of December and reaching 99 in early February, before stabilizing around the mid-70s towards the end of March.

Lush Fresh Handmade Cosmetics showed minimal activity in weekly downloads, with numbers fluctuating between 18 and 46. The app's weekly active users started at 57 at the end of December and saw a significant drop to 10 by early February.

IPSY: Personalized Beauty demonstrated stability in weekly active users, beginning at 126 at the end of December and peaking at 140 in the last week of February. However, the app had negligible weekly downloads for most of the quarter.

For more detailed insights and data trends, visit Sensor Tower.